“Our responsibility to the community is great, with the products that we offer people. At the same time, it is important to influence the development of the coffee sector in Brazil and worldwide.”

pedro limaPresident

Pleasure is in simple things.

Provide enjoyable experiences that promote happiness and well-being, creating lasting bonds and generating value for all.

Our Values



  • Simplicity and Sincerity

    Clarity, simplicity and sincerity in relationships.

  • Perseverance with Agility

    Make sure that things happen safely and quickly - and go all the way.

  • Innovation

    Daringness and innovation in creating opportunities.

  • Passion

    Enthusiasm and passion in everything we do.

  • Care

    Responsibility and care in all of our attitudes.

  • Socio-environmental Responsibility

    Contribute to the development of the community and the preservation of the environment.

The triad that inspires our logo depicts the coexistence of the forces and pleasures of knowledge, good flavors and a good life.