Grupo 3corações invests in portfolio diversification and acquires assets and operations from General Mills in Brazil

Strategic R$800 million acquisition includes the iconic Yoki and Kitano brands, strengthening the company’s presence across all consumption occasions in Brazilian households

São Paulo, March 17, 2026 – Grupo 3corações, national leader in the coffee segment, announces a strategic move to expand its presence in the food sector through the acquisition of General Mills’ operations in Brazil. The transaction, valued at R$800 million, includes Yoki and Kitano brands, both widely recognized and beloved by consumers.

General Mills is one of the world’s largest food companies in the world and, in Brazil, consolidated its presence with a robust portfolio focused on staple foods, snacks, and seasonings. The Yoki brand (a leader in categories such as farinaceous, microwave popcorn, potato straws, and grain-based products) and Kitano (a benchmark in natural seasonings) are deeply embedded in Brazilian culinary culture, and they now join the Grupo 3corações family.

With this acquisition, the Group advances its growth strategy through diversification and portfolio complementarity. The integration of these new products allows the Company to serve all consumption occasions of Brazilian consumers, from breakfast to dinner, reinforcing its position as one of the main players in the sector. The agreement provides for the continuity of the brands, with a focus on accelerated business growth. Completion of the transaction remains subject to regulatory approvals and customary closing conditions.

Pedro Lima, President of Grupo 3corações, highlights that this transaction represents a meaningful milestone in the Company’s expansion strategy within the food segment. “We are excited to welcome the consumer‑loved brands Yoki and Kitano. This is a fundamental step in our purpose of being increasingly present in Brazilian families, accompanying them across different consumption moments,” he states.

Reflecting the company’s culture, Lima underscores that caring for people is central to Grupo 3corações’ business. “We understand that the success of our brands is a direct reflection of the dedication of our people. We are pleased to welcome the passionate professionals who will join our family to continue delighting Brazilian consumers. We look forward to creating value for everyone through this union,” he concludes.

Deutsche Bank acted as exclusive financial advisor to Grupo 3corações in the transaction, and Miguel Neto Advogados served as legal counsel.